2020s Strategic Patent Portfolio Management - Challenges and Opportunities of a new Decade in a Traditional Product Producing Company

Hanns Hallesius, Former Head of IP Electrolux and Senior Advisor Strategic IP Management, Hallesius Consulting, Bromma

In the early twenties, traditional product producing companies face rapidly transforming business environments with ongoing technology shifts, converging industries and increased global competition. This changing world puts increasing demands on patent portfolio management as a proactive business tool. A close incorporation of patent portfolio strategies into the overarching business strategy increases the impact on the business success. Herein, different frameworks for analysis, development and execution of a patent portfolio strategy are discussed, addressing specific business situations. A process is proposed, to set patent strategy based on carefully selected Patent Focus Areas (PFAs) with relevance for the business strategy. Thereby, a common language between business and patents, on strategic and operational levels, is pointed out as a key factor for strategic alignment and success. The authors discuss the challenges and opportunities of modern patent portfolio management and strategy in traditional product producing companies. Thereby they give insights in how to transform traditional reactive invention-driven portfolio strategies towards proactive customer benefit focused portfolio strategies.

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Sweden Intellectual Property Electronics December 2020 Vol.13, No. 53, Autumn 2020

Hanns Hallesius

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Hanns Hallesius is a leading authority in strategic IP management, driving for smarter management of IP to create more business value. He has a background as Global Head of IP of the Electrolux Group, where he spent 14 years leading the development of effective IP strategy and management. Previously he also held leading positions with European IP Law Firm AWA. Hallesius is member of the Advisory Council to PRV, the Swedish Patent & Trademark Office, and has a background a member of the Board of Directors of Swedish IP Law Firm IPQ, now Rouse Sweden. He holds an MBA from Copenhagen Business School and an M Sc. from Chalmers University of Technology, Gothenburg. Since 2020 he is supporting companies in developing IP management in the areas of Strategy, Operations and Leadership from the platform of his consultancy firm, Hallesius Consulting. of that time in management positions.

Bromma

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Hallesius Consulting, with Senior Advisor Hanns Hallesius, provides support to raise competitiveness through strategic management of IP and services in order to secure control, transparency, competence and efficiency through effective management of IP. The ultimate target is always to support high profitability and/or strong growth, through advice, support and cooperation with specific a focus on the needs of Corporations, Law Firms, IP Service Providers and Investors. Services are provided by combining management skills in various areas with an in-depth understanding of the different aspects of Intellectual Property, including support with Strategy, Operations and Leadership related to IP. Support is also provided to align IP strategy and business strategy, to develop and implement effective IP operations and with people leadership in IP. See also hannshallesius.com

Sweden Intellectual Property Electronics December 2020 Vol.13, No. 53, Autumn 2020

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